Communication campaign for the exhibition Rodoreda, a Forest, produced by the CCCB. For this campaign, we created a series of visuals inspired by some iconic elements from the author’s literature, such as a heart, a bird, a flower and a hand. Drawing on the concept of the forest and the botanical theme of the exhibition itself, we represent these elements through roots, symbolizing the author’s inner and expansive world, being revealed to the public for the first time.

The pieces created for this campaign include: graphic materials for the museum (postcards, bookmarks, audio guide, invitation, tickets, etc.), outdoor advertising (banners, posters, graphics on buses and trams, etc.), press materials, merchandising (bags, notebooks, T-shirts, pins, stickers, etc.) and visuals for the digital campaign in all its adaptations.